I worked with Jenifer on my application for 2 schools.

She's a world-class coach, deeply knowleadgable about the ins and outs of the MBA application process.

Engaging with Jenifer is not about “just applying for an MBA”, but the best way to reflect on who you are, why you’re here, and what good you want to do in the world.

She is a compassionate and caring person, and working with her was transformative in many ways.

At a time when every consultant discouraged me, Jenifer took the bet and was there throughout the process to help me reflect, craft, and sharpen my story.

In the end, I was accepted at H / W ($) and Booth.

If you can, I highly recommend to work with Jenifer during your MBA application journey.

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TLDR: Got into both GSB and HBS, and I couldn’t have done it without Heidi.

As an international student with a unique background, I knew I had solid experiences but struggled with how to present my story. Heidi was a game-changer. She took the time to really listen, helping me focus on the most important parts of my personal and professional journey.

When it came time for interview prep, she was invaluable—insisting we do a mock interview and offering insights that made a huge difference.

The MBA application process is filled with uncertainty, but Heidi helped guide me through it all, keeping my stress in check every step of the way.

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I cannot recommend Melissa enough as an MBA coach. Her guidance was instrumental in helping me secure a spot at INSEAD. From our first meeting, Melissa demonstrated a deep understanding of the MBA admissions process and an uncanny ability to pinpoint exactly what makes a candidate stand out.

What sets Melissa apart is her personalized approach. She took the time to get to know me, my career goals, and my unique strengths and weaknesses. This allowed her to help me craft an application that was not only compelling but authentically represented who I am. Her feedback on my essays was invaluable, pushing me to refine my narrative until it was perfect.

Moreover, Melissa’s support went beyond just the application. She provided strategic advice for interviews, helping me feel confident and well-prepared. Her encouragement and constructive feedback made all the difference during this often stressful process.

If you are looking for a coach who genuinely cares about your success and knows how to help you get there, Melissa is the one.

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Melissa Joelson is an exceptional and highly effective Consultant. I had the absolute pleasure of working with her during my application process for the INSEAD and LBS MBA programs. Thanks to her guidance, I was thrilled to secure a spot in both programs. Melissa came highly recommended as someone who knows INSEAD “like nobody else,” and after going through the application process with her, I can confidently say that this reputation is well-deserved.

Melissa’s experience and expertise were evident from our very first interaction. She has an extraordinary ability to assess your strengths and weaknesses, craft a tailored action plan, and guide you in presenting your best self. What truly sets Melissa apart is her talent for storytelling—she knows exactly how to elevate the quality of your application by helping you weave together your experiences and achievements into a compelling narrative.

As someone who tends to be skeptical, I was particularly impressed by Melissa’s calm, confident approach. She was not just a consultant but a coach who seemed genuinely invested in my success. Whether it was navigating the stress of an initial below-average GMAT score or chasing down recommendations, Melissa was there every step of the way with encouragement and practical advice. Her responsiveness and ability to instill confidence were invaluable throughout the process.

Melissa Joelson is, without a doubt, an exceptionally gifted consultant who brings out the best in her clients. For anyone applying to INSEAD, LBS or any other top ranked school I cannot recommend her highly enough. I would choose her again in a heartbeat.

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I applied to INSEAD during round 3 and was thrilled to be accepted, thanks to Melissa Jones. She was incredibly skilled at helping me dig deep into my life to find powerful anecdotes for my essays. Like fitting together a jigsaw puzzle, Melissa expertly tied my stories to what the admissions team sought, resulting in compelling essays. Her deep knowledge of the INSEAD admissions process was invaluable, especially since it was the only MBA program I applied to. Melissa even went above and beyond by preparing me for my interview on a Sunday, ensuring I was fully confident and ready. If, like me, you have no clue where to start with your essays, trust Melissa to steer you in the right direction—she will exceed your expectations.

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Emma has been an incredible mentor and coach over the duration of my applications. We went through multiple iterations of the essays, and she was always incredibly involved. The edits could be as big picture as how the storyline could be enhanced and what parts of my experience could enrich the draft or as detail-oriented as missing commas. I started the process a little late, so it was incredibly helpful to have Emma be super prompt in her edits, sometimes reverting in just a couple hours.

Beyond the essays, Emma also helped me prepare for the interviews. Working with her throughout a couple applications gave her a sense of my personality beyond my CV, and she motivated me to bring that out in conversations. While her guidance helped me convert 2 M7 schools (with scholarships from both schools), she also analysed my experiences and preferences to continue guiding me, choosing the school and giving inputs on post-MBA career choices.

Throughout the process, she was incredibly encouraging, which really helped me keep going, and structured, which allowed me to get things done. I'd decided to work with Emma because a friend recommended I do so, and I couldn't have been happier with the outcomes. She wasn't a consultant but a true coach.

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Heidi is amazing. I did a lot of research/free calls with admission consultants before Heidi was gracious enough to take me on as a client even through I was a late-starter in the application process. Heidi worked with me to accelerate my preparation. She helped me brainstorm ideas around how I should build my story that would resonate better with the schools where I applied. She also provided me with candid and constructive feedback on my resume, many essays, and other parts of the application. Although we were on completely different timezones, she was available whenever I needed help or wanted to schedule a call outside of her working hours. I believe Heidi played a big part of my acceptance to one of HSW.

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Absolutely thrilled to share my experience with Emma! Her exceptional support and expertise were instrumental in my successful admission to a top school and my dream school. Emma’s attention to detail, thorough approach, and deep knowledge were truly unparalleled. She guided me with kindness and patience, making a daunting process manageable and even enjoyable. Without her dedication and insightful advice, this achievement wouldn’t have been possible. Emma’s exceptional help made all the difference, and I couldn’t be more grateful. Highly recommend her services to anyone looking to navigate the complexities of school admissions-Emma invaluable in this process!

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Emma turned a 2.8 GPA, 311 GRE, 32-year-old into a top 10 MBA admit. Need I say more?!

After 6 different fit calls with various advisors (see obstacles above), I could not have made a better decision on who to partner with through the application journey than Emma. She was everything you could want in an advisor: immediately responsive; exhaustively thorough; intrinsically thoughtful; and inherently compassionate (and not to mention an excellent editor, interview-prepper, and seemingly omniscient on MBA programs and their respective nuances).

I paid for a consultant to improve my chances of admissions but received a therapist, life coach, and MBA advisor all in one that helped me successfully navigate the dark and stormy sea that is the MBA application process.

I would typically recommend to everyone that they do extensive research to find the best possible advisor but save yourself the time - you already found her.

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I spent a significant amount of time researching and speaking to several MBA advisors before deciding to go with Emma. My interactions with most advisors were very transactional, and many told me I was unrealistic in applying to a Top 10 MBA programme, given my profile. Emma (and Fortuna) was the complete opposite. Emma managed to strike a perfect balance between being human, empathetic (and funny), highly professional, efficient, and incredibly knowledgeable. Most prospective students, including myself, found the application process quite overwhelming and time-consuming, as well as a full-time job, but Emma was incredible at putting my mind at ease with the whole process.

The result was that I got into the Top 10 school/programme of my choice and received a significant scholarship, all as a Round 3 applicant; it is safe to say that she was monumental in getting me across the line. Emma was incredible to work with and I cannot recommend her more highly!!!

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