I will ask Yaron to help my kids when they grow up

Working with Yaron was a life-time experience. He changed the way I was perceiving communications, from McKinsey's situation-complication-resolution to a narrative and storytelling. He made me rewrite the core Stanford's essay (what matters for you most and why) 8 times, always from scratch (we had only 6 weeks till the deadline). Each time I felt like an onion losing next layer. At some point we went so much personal, so that had to take a few steps back, into business-related dimension. He helped me to think of my story in a sincere, unique and powerful way.

What to expect from Yaron? Genuine curiosity in your personality, professional attitude, quick response, readiness to involve his colleagues when needed, patience, no stress. What not to expect? He never offers his ideas on what to write, it's only you and your story. His touch is powerful but invisible.

If you feel you are an average applicant with somewhat boring background and low to zero chance to get into top-10 schools, you are wrong and you should talk to Yaron. You will maximise your chances, learn on the way and enjoy the process.