Could have not asked for a better perspective for LBS!

I was accepted to LBS in R1 (i.e. in Nov 2016). What made this even more challenging was that I'm a reapplicant (wait-listed in Feb 2016) from an over-represented group. With such a short gap between applications, Emma's inputs elevated my application by making it more personal and more differentiated, thus creating a more compelling case the second time around.

Firstly, I wasn't confident if I should reapply given the short duration between apps (6 months!), so phase 1 of working I'd with Emma was a re-evaluation of my prior application. Emma's experience from LBS really helped - she brought a critical eye to my earlier application packet. Through the process, my feeling was that of a live ad com evaluation, and an honest assessment of why I was wait-listed and what I'd likely need to do to cross the next hurdle.

I followed this up with an hourly service for essay review and interview prep. Emma's prior consulting & LBS experience meant she was able to relate to my personal/ career progression, and highlight experiences that made me stand out. Our interactions were informal yet candid, which made working with her very easy even through a tight timeline and juggling multiple pieces of the application packet. Her feedback pushed me out of my comfort zone and towards crafting something that spoke less about only what I do, and more about who I am. Similar to the experience nearly everyone has had with Fortuna, Emma's turnaround was both super-quick and super-detailed (I still can't figure out how both go together :) ). From my first draft to the final version, I was able to clearly see the difference in story that Emma's inputs helped craft. Similarly during interview prep, Emma's inputs helped me better project who I am and brought a sense of informality to my story, as opposed to a linear approach that I'd typically have followed.

I definitely feel Emma's inputs helped me in crafting a better, more rounded and personal application second time around, and was the biggest influence in helping me secure a place at LBS within six months of a prior application decision. If you’re applying to LBS, Emma should be your go-to person!