Perfect for IBD/PE Applicants targeting Top MBA Program

Background: Male (no diversity). Top business undergrad. Senior Associate at PE fund. Below average GMAT. Outcome: Deferred HBS, Admitted Wharton.

I began thinking about the business school application process at the start of my second year in private equity, or about 1 year prior to applications being due (for reference I had already signed on to stay at my company for a third year). I was unsure whether to use a consultant since I consider myself to be organized and a relatively decent creative writer. I reached out to Liza directly via an introduction from a former coworker of mine who had used Liza 1 year prior (accepted to both HBS and GSB). I interviewed Liza and maybe 3-4 other consultants (all recommendations from current + former coworkers), and decided that signing up with Liza was an absolute no brainer. I’ll try to boil this down to the reasons that I think are most applicable to someone of my profile looking to sign on an MBA consultant:

1. Cost (General): I understand that for some of you reading this, signing up with a business school consultant may be financially prohibitive. But for those of you who are willing to fork up an additional few $k (on top of the c.$100-200k MBA cost), my view is that doing so is extremely worthwhile. I personally was contemplating whether the cost for a consultant was justified, but after working with Liza, I am certain that the outcome of my application was leaps and bounds better and more targeted towards a seasoned admissions committee than it would have been otherwise working on my own (again, coming from someone who got straight A’s in English / writing throughout school and who admittedly has a bit of a “writing ego” – a lot of this is not just “am I a good writer” or “do I have an interesting story”, but also “do I really know exactly what the admissions folks are looking for?” My sense is that the answer is more nuanced than you/I may think). So from a cost perspective, again, if able to afford, I view this as a no brainer drop in the bucket cost relative to the broader MBA program expense, to ensure your application is as stellar as possible. But this is a highly debated topic so I understand if there are others that may feel differently.

2. Her Track Record: before joining private equity, I previously worked for 3 years at a boutique investment bank. I probably need 3 (maybe 4) hands to count the number of my former co-workers from that bank that have used Liza for business school applications over the past several years. The reason why working with Liza has become such a rite of passage for those from my old firm is, at face value, the unarguable results she produces. I’m pretty sure that all of my former co-workers that have worked with Liza in the past ended up getting into at least one of their top choices (typically HBS, GSB or Wharton). I of course don’t want to mistake correlation vs causation here (i.e. many of these individuals were likely stellar candidates on their own accord). But given how competitive the application process has become over the past few years (I’ve witnessed many rejections of other top tier candidates), I’d be remiss not to attribute a non-immaterial portion of many of these successes to Liza’s “magic touch” during the application process.

3. Her Insight: Liza has been working as an MBA consultant for over a decade, and as a result of that has deep insight into specifically what each admissions committee is seeking for a given background. I.e. for myself – what might help me stand out as a relatively generic non-diverse male private equity candidate? I found this particularly relevant for HBS, GSB and Wharton. The two essays I’d say we spent the most time on were i) GSB’s “What matters most to you and why” and ii) “What more would you like us to know as we consider your candidacy for HBS?”. I started by compiling a 20-page brainstorming document that contained all my “stories” from growing up, high school, college, etc. The goal was to resurface some of my deepest most personal stories (“what makes me tick?”) that would be most helpful in presenting my candidacy to an admissions committee of a top MBA program. Liza read every page. Over the course of many months, Liza focused me on which stories were better to showcase vs others, and pulled out key motifs/themes that seemed present across each of them. (For me – the key theme we found was my underlying longing for experimenting / not being afraid to do things differently). Moving from brainstorming document (finalized call it mid-April) to final draft of HBS/GSB essays took 4-5 months of relentless reflection and substantial re-working. I am confident that the finished product is what granted me acceptance into Wharton and Deferral from HBS despite a well-below-average GMAT score for my application cohort + non-diverse background.

4. Her Energy and Enthusiasm: throughout the application process, Liza became much more than just my consultant. She became a great friend and life coach. The spring and summer I spent writing applications was admittedly pretty rough. I had to sit inside during countless sunny Saturday’s and Sunday’s to brainstorm / write essays, on top of an already demanding job. During that time, Liza helped me stay positive through her energetic and buoyant tone during each and every one of our phone calls, and embedded within each of her redlined essay comments. Liza isn’t afraid to “think out loud” on the page which I thought was immensely helpful and motivational (i.e. “I like this, but we can make it better! Something along the lines of ‘xyz’”), and always gave credit when due (“wow, what an improvement! Love this!”). She also isn’t afraid to hold your hand when you get writer’s block, and take you down a path that might possibly lead somewhere great, just to keep the ball rolling. These anecdotes may seem small / generic, but really do add up during a long and grueling application process. It’s important to select a consultant with contagious energy that will help you get through all the long hours, and that is as invested in your application success and general well-being during the process (and post-process as well) as Liza is. I have no doubt we’ll remain in touch for many years to come.

I can only speak to my background, my experiences, and the experiences of my peers. But if you are coming from an investment banking or PE background with the goal of gaining acceptance into a top MBA program, Liza is nothing short of an incredible option from a track record and personality perspective. And if you do find after your intro call with Liza that she is the right fit for you, I’d make sure to sign up with her early on in the process – her spots tend to fill up quickly.