Faultless advice and service

I was a round 4 LBS applicant and purchased ten hours of coaching with Emma Bond at Fortuna.

Working with Emma was, I am convinced, the deciding factor in my successful admission to LBS.

In the four or so months that we worked together, Emma was faultlessly professional, flexible and, above all, fun to work with. Emma has an astonishing level of insight into the LBS application process and remains extremely close to goings-on within the school.

My time with Emma started with a detailed discussion around my plans to apply for an MBA, in advance of which I'd completed an extensive written questionnaire that Emma had clearly read thoroughly in advance of our discussion. This allowed our conversation to be focussed and highly beneficial in helping to firm up my application strategy and proposed approach to LBS' written application.

As I progressed through the written application, Emma was extremely helpful and responsive in allowing me to put my best foot forward. Emma rightly set very high standards for the application questions and in particular around using the limited space in the essays effectively. Without Emma's guidance and insight at this stage of the process my written materials would have been significantly weaker.

When I was admitted for interview, Emma and I worked together on interview prep (both for the interview itself and the additional pre-recorded video question). Emma was immensely effective in helping to improve my weaknesses and again - rightly - set high and challenging standards while remaining very constructive and fair. Beyond improving areas in which I knew I was weak already, Emma helped me to identify and rectify weaknesses I didn't know I had, and I was able to attend my interview feeling as well-prepared as I possibly could be. One of Emma's real strengths is in the quality of her feedback - clear, constructive and readily-actionable.

I couldn't recommend Emma to prospective LBS applicants highly enough - I immensely enjoyed our time working together and was continually impressed by the strength of her insight and level of support throughout the process.