Simply amazing!

I had the pleasure and privilege to work with Heidi for my applications to 6 top MBA programs in the US, and ultimately got accepted by 4 schools. As an applicant of South Asian origin working in finance, my two biggest concerns were presenting a differentiated enough story amongst what tends to be one of the most competitive pools in the application process + being able to put my best foot forward given the demanding nature of each application and the limited time I had with my job to focus on the application process.

Heidi made the process incredibly seamless. I found her to be a great listener, where she gave me the freedom to craft my own story, while constantly challenging me on bits that needed more work / clarification. Once we developed the general narrative, Heidi had specific, pointed feedback on how to modify the story for each school, thereby allowing me to put my best foot forward and obviously typifying her differentiated understanding on what different schools are looking for. The application process is ultimately a game of margins, and I felt that Heidi's knowledge and expertise brought an additional element of specificity to my applications which I could have never achieved on my own.

Heidi was also extremely methodical in her approach and we did a lot of legwork around putting different aspects of my personality, interests, past experiences etc. into tangible narratives, prior to starting the essay writing process. The impact of all of this work was that by the time I had finished writing my applications, not only had I internalized my "business school story" fully, but also fully internalized the dozens of other things that then came handy when the interviews started rolling in a few months. I cannot stress enough how easy it made the interview process, where I did not feel the need to do dozens of mocks or anything, because the fundamentals of my story were so clearly laid out owing to the work I did with Heidi. This is a testament to Heidi's experience and vision as a coach, where the path from application inception to interview is fully clear in her mind, and the work she makes you put in the beginning goes a long way in the application cycle.

The other standout quality for me was Heidi's incredible work ethic and how available she made herself to make the process easier for me. Turnaround time for every single draft was almost always less than 24 hours, and if for some reason there was a conflict on her side, the communication around it was super clear and significantly well in advance. Furthermore, Heidi's calendar was always open to schedule a call to discuss literally anything, brainstorm ideas etc. There were never any limitations on phone/video calls - she was always there. Going into the application process this was the type of unbarred access and support I had hoped to receive, and Heidi simply over-delivered on this aspect.

Five stars all the way for Heidi. The business school application process is an incredible commitment on so many fronts, and Heidi could not have been a better mentor and coach to not only make the process seamless but incredibly rewarding in itself.