The champion you want fighting your corner!

Fortuna - easily one of the best admissions consultant teams, by far, if not the best.

Emma and Amy both worked with me together, with Emma as Strategy Director and Amy as Day-to-Day Consultant.

Amy - is a detail oriented perfectionist, the most professional coach, and the warmest friend you want fighting your corner, especially if the school is LBS. She is honest, thorough, organised and challenges you to do better and better.
My Fortuna team was Emma (Emma's review written below) and Amy.
Amy was my day-to-day admissions coach, who from the get-go took a deep dive into my "brand". I had filled in Fortuna's self-reflection document in tedious detail, and yet, from her first read and our first chat, Amy had accurately worked out who I was and what my brand was. From that first "strategy chat" we had, I was at ease knowing I was in incredibly adept hands. While Emma was the overall strategy director, Amy was the laborious, detail oriented sculptor who chiselled away patiently and diligently at my "story" from the short essays, CV to the main answers. I think between Amy and I, we went through 10-12 drafts of each essay and 9 drafts of the CV before we both felt ready to convince Emma. And even then we tinkered away. Brevity is not my key strength, so Amy had to work doubly hard to get my key messages across while retaining all my personality. We rallied with essay versions seamlessly, quickly, and iteratively before we both were equally satisfied that it was the best final product. Amy is also a great mock interviewer - she goes into interviewer mode seamlessly and asks the deep, incisive questions you want to be prepared for and also the curve balls you don't expect. I always felt satisfied and ready after doing a tough session with Amy - and the feedback - wow so much detail and subtle points you'd never know otherwise.
When I started my application process I had one objective: to make the best application possible by demonstrating the best possible version of myself. Amy took this mission incredibly diligently and helped me achieve exactly that. I would like to add that I had worked with Amy (and Emma) to submit to Judge a year earlier and while I reached the interview I was dinged after. But I am in no doubt that it was the best application I made and the interview failure was more a sum of several things going wrong and my own circumstances. However, good things come to those who wait as the year after I applied to LBS and only wanted to work with Amy (and Emma) - I had THAT much faith in her (their) ability(ies) and the strength of our team. And voila - I had an LBS admit. And INSEAD, IESE, HEC! (Even though I worked on those myself, I had learnt enough from Amy to handle them well). All things happen for a reason! I cannot re-emphasise the admiration I have for Amy and her abilities. And what's more she was someone who genuinely and patiently encouraged me through the whole process.
You cannot ask for a better champion than Amy!

Emma - one of the most experienced, honest, and incisive consultants.
My Fortuna team was Emma and Amy (Amy's review written above).
My first contact with Fortuna was an honest, in-depth, and heartfelt conversation with Emma. I knew then and there she was whom I wanted to work with. She took the time to get to know me and my story and I could see her mind working straight away.
Emma's years of experience, solid expertise as a coach, and intimate understanding of applicant selection process (especially at LBS) shone through and through at every step of the process. As the director of my application - she guided the overall strategy and read through each and every aspect of my application as the "LBS Gatekeeper" ie with the finest tooth comb and highlighted small, subtle aspects that I would have never identified by myself. She always added that back to the bigger picture and ensured my personality was well elucidated in the application.
She took the time to get to know my personality, my story, my motivations (both personal and professional) and pushed me to always put my best foot forward in every aspect of the application and interview process. What I really loved about Emma were her helpful pep talks before interview and her calming debriefs post interview. Further, I was a re-applicant to LBS and Emma really drilled down into each and every aspect of how I had strengthened my profile - including areas I would not have thought about. What I truly admire about Emma is her no-nonsense honesty - it helps so much and saves so much time when writing an MBA essay, which is already a very involved, reflective journey.
If LBS is your dream school, I cannot recommend Emma highly enough.

If top b schools are among your choices, I cannot recommend Fortuna enough.

And a final word about Matt Symonds - he is as astute as he is kind, and his team at Fortuna is the same. Whichever school, you can't go wrong with Fortuna.