ApplicantLab - the best bang for your buck!

Strengths:

Well-detailed explanation on what each school is about, their values, and what they look for in applicants.

I first knew about ApplicantLab from a GMAT Club, and I was skeptical about how efficient an online MBA preparation resource could be. But, boy, was I wrong. Maria gives an in-depth analysis of each school's culture and her experiences with the school's admission committee members. She's also very responsive to questions, sometimes within an hour.

ApplicantLab requires you to do a lot of self-reflection and soul searching upfront, making the actual essay writing process that much easier. But my absolute favourite bit of using the platform is Maria's humour. She makes everything sound so funny and light-hearded, while still driving home her points, and the results speak for themselves. Despite a below-average GMAT and coming from an over represented demographic, I got into my dream school: Kellogg!

The interview prep section was also very useful for me and helped me structure my answers in a way I could remember and that felt genuine. If you're on the fence about ApplicantLab, just give it a try! You won't regret it.