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What a great product! I think any applicant needs it to succeed in their MBA journey. Like many, I believe conventional admission consultants are rip-offs...pay over $1k to get one or two applications wrapped up when you're often applying to more than four in any given round. ApplicantLab does a masterful job of giving you all the content you need to succeed in one place all at a very reasonable price point. The write-up on individual programs allowed me to tailor applications to show I truly familiarized myself with the program. In addition, that familiarization allowed me to hit the ground running for interview prep, so I could show interviewers that I did my work. Also, Carin's "down to earth" demeanor let me know that I was getting the real scoop on what these programs look for and how they differentiate from peer competitors. I would recommend this product to anybody who needs a little help in their application journey...don't waste your money on conventional admission consultants! This is what you need!