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I was drawn to the website because the inventor of ApplicantLab--Maria graduated from Harvard MBA, and worked as an Admission Officer. So she has been in a position of both sides of the game. After watching her free videos on the website, I was convinced she's an expert.
After purchasing the full access, I really enjoyed using the website. The best part is step-by-step advice on how to write essays, brainstorm and develop a career vision, and videos on interview preparation. She also broke them down in so many different categories to fit the needs of people with different career goal and background. As a busy working professional, it was really helpful to have access to expert advice 24/7.
This tool made me feel very customized. I was very impressed that Maria made tons of videos for every single business school, and make sure the preparations are tailored with different focuses to accommodate the school culture.