I simply cannot recommend David enough. When I began the MBA application process I felt that my career background and demographics were going to lead me on an uphill journey with questionable success. Initial conversations with other consultants went one of two ways: sugarcoating my chances or telling me I was wasting my time applying to top full time programs. From the first conversation with David I knew I was in good hands. He helped me clarify my career path and demonstrate the transferable skills that I had from my previous career experience. His feedback on school selection was always tailored to what was important to me, the experience of attending school with a family, and making a significant career switch. Our work on my essays was efficient and authentic. I never felt that I lost my voice in the process, David simply showed me how to get my story on paper in a way that was only possible because of the significant work done ahead of time to get to know my background, strengths, aspirations, etc. Having been invited to interview with 5 top programs I can also confirm that everything David did to prepare me for interviews was spot on. I can now happily report that I was offered spots at multiple top programs, with scholarships at each school, and will be attending Darden on a full scholarship, which is absolutely incredible for someone who comes to the table with a previous career that was far from lucrative as well as attending school with a family. For anyone coming from a non-traditional background I can say that you can work with nobody better than David and Menlo Coaching!

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I would like to share my experience working with Menlo Coaching and David White.
Executive Summary
I can say without reservation that if you work with Menlo Coaching, whether it's David or Alice, you will be able to craft your story in the best way possible to elevate your candidacy and produce writing that you can truly be proud of. You'll have someone in your corner who sees you and your MBA candidacy far more accurately than you can see it yourself- and you'll have someone who can help you shape your application materials to be the best they can possibly be. This, along with a little luck, can get you results that will surprise you (in the good, life-changing way).
About me
I’m far from being the perfect candidate for a top-MBA program. I achieved poor grades early in undergrad (mainly due to maturity issues). Although I made my best attempt to pull my grades up my final two years, I still came out with a GPA that would be significantly lower than a top-MBA program’s average. I have somewhat of a rough past, and am very un-diverse (ahem, white male). Currently I’m an engineer working in the defense industry. I’m good with numbers, but not words, and MBA applications use a lot of words. I knew it was going to be an uphill battle, and I needed a tailwind. I read some incredible reviews on this site for Menlo Coaching, contacted them, and was lucky enough to get David White as my consultant. David has spent several years working in tech in Silicon Valley, and knows the landscape of the tech world quite well- so our working relationship was a good match, professionally and culturally, since my goal was to make it into the tech industry.
Intro Call
David gave a clear picture of exactly what is going on with top MBA programs: elite employers rely on MBA programs to pre-screen the pool for top candidates, so they know they’re not wasting time when it comes to recruiting those candidates. Yes- you learn extremely useful practical business knowledge and build the all-important network- but I’d say the main thing is that elite employers use it as a screen.
Kickoff
Our first order of business was to find out everything about me, and get all of my cards on the table. This took the form of an hour kick-off phone call with David, where I shared with him the story of my life (seriously, starting from early childhood): how I decided that engineering was for me, why I chose the undergrad that I did, any struggles I had, and what I wanted out of my career. This laid the foundation for essay material, and also helped with school selection- which came next.
School Selection
David and Alice have a pretty good idea about how the schools differ, and intuitively know where your best chances may be. I thought I knew the schools I wanted to apply to, but I didn’t hear what I wanted to hear from David. He gave an honest assessment that my chances at the tippy-top schools were pretty much zilch. But that’s how I knew I had found the right consultant. No funny stuff or “sure, we can drop an app into Harvard!” I didn't want to choose the 'wrong' school and one that wasn't a good fit for me. David and I chose schools that I truly wanted to attend, and I think this sentiment came out in my essays and helped me. Yes, it's important that you go to a great top-ranked school to be successful, but you'll be even more successful if you go to a top-ranked school that's the right fit for you.
Essays and Applications
The material shared in our initial conversation was combined with my goals and the product was a goal statement of sorts, which ALL of the applications required, whether it was 150 characters or 150 words. This was an important piece- "packaging" me such that it made sense that I'm transitioning to the career I wanted. David knew that schools cared about this, because ultimately they are concerned with employment numbers, which are important metrics that go into their rankings. David helped take my engineering and programming background and craft it into a palpable statement arguing that I'm a good candidate for the technology sector but I lack business knowledge needed for product management (true). David also helped me craft a resume that concisely communicated the best of my professional accomplishments and my competencies as an engineer. Menlo Coaching's approach to essay and short response writing is very efficient. I'd start with some bullet points (shooting in the dark) of what I thought were good topics or points to make, and David would filter those to the 'best' items. Then came a few drafts, each becoming more polished and concise and natural with diligence between myself and David and the editor. I was particularly fascinated with the quality of my essays in the end. I was also impressed that the essays were the truest reflection of myself and the highlights of my candidacy. Additionally, getting down to the right word count (a pain in the ass) was something that David and I working together were able to achieve with relative ease.
GMAT
During all of this, David kept encouraging me to retake the GMAT based on my practice test scores, and directed me to a tutor that ultimately proved to be the best decision I made with respect to GMAT prep. I studied hundreds of hours for the exam (I know because I kept track!) and my efforts finally came to fruition with a score that was above every school’s average except Stanford’s.
Visits and Interviews
David encouraged me to visit all the schools I was applying to ahead of time (before interviews), something I'll admit was a big expense but something that definitely moved the needle for me. It helped me speak with authority about why that school was the right fit for me. David also prepped me for interviews (I interviewed at all 4 schools I applied to) via skype, and we got my responses to where I was confident to field any question, but not at all canned or scripted. It helped. David has executive experience in the tech world, and been on both sides of the interview table a LOT.
Outcomes
So back to my main point: I was somewhat of a longshot at the schools I applied to- I have some obvious holes in my candidacy that would make it easy for an admissions director to throw me in the ding pile without second thought. But with David and Menlo Coaching I was able to do each little thing right- the visits, the essays, the GMAT, the interviews- and while individually those things may not have moved the needle enough, together [I believe] they turned the tide. I applied to four schools, interviewed at all four, and was accepted to 2 out 4 of those schools- one top-12 program and one top-10 program. This fall I will be attending a top-10 school that was absolutely a reach for me and is my dream. I'm amazed and proud of what David and I were able to accomplish with a shit ton of hard work and competent execution. I'm convinced that I gave it my best shot and got into a first-rate school that's a terrific fit for me. I left everything out on the battlefield and at the same time I had a lot of help from David. Don’t ever count yourself out if you’re an ugly duckling.
Other Thoughts
Yes, the cost of services was not insignificant, but it also wasn’t far off from the average of what other consultancies charge. But I’m in this thing for the long haul, and it’s really just a drop in the bucket compared to what I will gain, pecuniary and otherwise. David was very generous with his time, and the services ended up being cheaper than what I had projected.
I'd recommend contacting David or Alice ASAP (at least 5-7 months before deadlines) to land a coveted spot on their client list. My journey began about 12 months ago, when I was in your shoes, reading this same thread from 2017. Good luck, and reach out to Menlo Coaching.

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David and I first made contact around last March. I had talked to a few other consultants beforehand, and I told myself that I wasn’t going to let the stellar reviews for Menlo bias my approach – I was committed to talking to each consultant with a blank slate and pick the one that was the best for me. It quickly became apparent that there is a reason that Menlo is rated so highly – David showed a deep understanding of my story and I could already tell that he would help me craft a compelling narrative.

After confirming my intent to work with him, we narrowed down a list of a few schools to apply to Round 1 and began working on the essays in June. I appreciate that David really took the time to understand my story and helped me craft a narrative that was both genuine and compelling. I appreciate that David sets an extremely high bar – there were many times where I felt that my essay was good enough, only for David to ask me to write a few more drafts, and the result was noticeably better. When I submitted my applications, I genuinely believed that I had a chance to get admitted to each school that I applied to because of the high quality of the applications. After submitting the essays, I received interview invites to several of the top schools and felt that the interviews all went well.

So I was somewhat surprised on the downside when I didn’t get into some of the schools that I felt confident in. David continued to encourage me and picked me up when I was feeling down, and I did eventually get admitted into a M7 school with money. Although I did eventually get into a great school, I got dinged by several schools that I had confidence in and I think my process was probably tougher than that of some of the others that have written reviews here. So I wanted to write the review to paint a full picture and emphasize that there are no guarantees – it’s almost like a game of poker in that one could do everything right and still not get the desired result. But I do believe that I submitted the best application that I could’ve and there was nothing more that I could’ve done, and I attribute much of that to David and I could not recommend him more.

Finally, David sent me a complimentary bottle of wine to celebrating getting an M7 acceptance. For those of you reading and contemplating, I would recommend reaching out to David ASAP and I hope that you will eventually get a bottle of wine from him too!

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I could not have made it through this process without David’s guidance. David was highly effective in making certain I put forward the best application possible and that I was fully prepared for each of my interviews. For me, going into the process my highest concern was lack of a cohesive, personal story. David helped me pull this narrative from my experiences and career trajectory and helped me to realize the importance of personal branding and presenting stories in a compelling fashion. Additionally, he took the time to speak with one of my friends to help get an understanding of how others view me. Importantly, he balanced constructive feedback with support.

Personally, I went into the process with the expectation that I may be able to “get away” without having to pay for a consultant. Pairing a strong support network of individuals willing to read and edit essays, with friends at each of my target programs, I wasn’t certain the investment would pay off. Looking back after my process I couldn’t have been more wrong. David helped me to put my best foot forward at each of the individual programs (landing me interviews at Kellogg, Booth, Wharton, GSB). This is an important distinction, particularly for people applying to more than three schools. Each of the programs is different and it’s important for you to highlight the pieces of your story that are most compelling to the individual programs – I couldn’t think of anyone better than David to help with that personal, reflective process. Highly recommend.

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