TL;DR: Emma is absolutely amazing at what she does. About me: Stanford GSB Class of 2026 Admit from Private Equity (re-applicant). About her:
(i) Amazing at forming a compelling, cohesive story (while fully retaining my voice and story)
(ii) Incredibly responsive (even by private equity standards)
(iii) Perfect balance of empathetic and blunt (a rare find)

Full Review: Emma was absolutely incredible to work with. As mentioned above, I was a re-applicant to Stanford GSB (waitlisted previously, admitted this year with Emma's support), and can confidently say Emma's a best-in-class advisor. I reached out to her with less than 2 months to go before the app deadline, and in that time, she helped me put together the absolute best package I possibly could. She has this incredible ability to retain every story I told her (even from our first call prior to our engagement). Without changing my voice, she guided me towards a cohesive story and application I couldn't be happier with. The whole time, she balanced being unbelievably supportive with challenging me productively (did I really need that extra detail in my story? Of course not...). All of the back and forth drove a concise, compelling, and cohesive package - something I missed last time. As crunch time approached, she always had my back. I believe in the peak sprint, we worked through over 4 revisions of each essay and impact story in parallel in just 1-2 weeks - she never missed a beat. Overall, just an incredible experience - if I had to do it again, I'd pick Emma every time.

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Heidi lent her guidance, support, feedback, direction, and redirection throughout what ended up being a 2.5-year-long application process. She supported me on my applications to HBS, the Stanford GSB, and Harvard Kennedy School. While I was not admitted to these programs (I am 34 and had below-average test scores and grades), I can enthusiastically affirm that Heidi helped me put my best foot forward in my applications.

Heidi provided specific feedback that drove the repeated rewriting of my essays and kept me on track from a timing standpoint, helping to minimize stress. She was consistently kind, thoughtful, and encouraging.

While Heidi did not partner with me on preparing my application to MIT Sloan, she did support me during the interview process, delivering crucial input on my interview essays and providing feedback that I believe helped secure my admission to MIT Sloan.

Given her dedication and compassion, I wholeheartedly recommend you choose to work with Heidi as your admissions coach. She is an invaluable partner in the often-daunting marathon that is applying to graduate school.

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I could not recommend Karen more to prospective clients. I was committed to applying but was not sure where to start with my story. While I needed to reflect myself, Karen asked very thoughtful and pointed questions and was able to draw a story out of me, highlighting unique experiences and pulling them together into a cohesive message. Beyond working on application materials, I found Karen's knowledge of the admissions process and behind the scenes insights incredibly helpful in navigating the admissions process over the long run. Karen is invested in her clients and I don't want to think about what my outcomes would have looked like without her partnership.

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I had the pleasure of working with Heidi Hills as my MBA application coach, and I cannot recommend her services highly enough. With her guidance, I successfully gained admission to prestigious business schools such as Tuck School of Business at Dartmouth, Saïd Business School at Oxford, and Cornell University's Johnson Graduate School of Management.

Heidi's approach is meticulously tailored and highly effective. She not only assisted me in finding the right GRE coaching—which significantly improved my scores—but also played a crucial role in refining my application essays and CV. Her insights into storytelling transformed my applications, allowing me to present a compelling narrative that truly stood out. she is very responsive and even during her leave time.

Thanks to Heidi's dedication and expertise, I felt prepared and confident throughout the application process. Her deep understanding of the intricacies of business school admissions and her commitment to her clients' success are truly unparalleled. If you are looking for a coach who will invest in your success and guide you to achieving your goals, Heidi Hills is the best choice.

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Best in the world? Let's get the obvious out of the way, with Heidi's unparalleled knowledge of the MBA application process and her ability to draw out your full story, you'll undoubtedly get into the school(s) of your dreams (from a Wharton & CBS admit).

With Heidi as your coach, what you're really getting is a life coach who will guide you through perhaps one of the toughest years of your life. Through your journey applying, there will be unexpected things that creep up, making you doubt your candidacy and if it's worth applying to business school, especially if you're juggling 10 other priorities. However, Heidi always made sure I kept true to my goals and dreams. It was with her nudges that helped me endure taking the GMAT until I reached my goal score. As somewhat of a perfectionist, she probably saved me 100s of hours pouring over every detail in my essays by giving me the confidence that I was putting my best foot forward. I will also be carrying her wisdom forward as I'll be enacting the career vision she helped clarify. This is why I'm convinced that while automated MBA application platforms may demystify the process a bit, that's not where the true value of having a world-class coach comes from.

The best athletes in the world are usually trained by the best coaches in the world. If you're lucky enough to work with Heidi, she's your MBA equivalent.

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Speaking to Emma in our initial call I felt right away she was the perfect match.

And that turned out to be just the case! I was a fairly late Round 2 applicant, just meeting the deadline, and I can say I couldn’t have done it without her! Emma improved my application beyond measure. I cannot stress enough the positive impact she had on my overall application – the quality of my application was levels higher as a result of her help and super expertise, and I gained an offer from my number 1 and only school choice (LBS).

Giving real steer and direction to the narrative of my background/application, piecing together the essays (I was in awe of her skill in advising on essay structure), advising on those small (but stress inducing) questions that come up during the application process, and giving me the perfect candid advice on my interview skills were just some of the numerous highlights.

Emma was also incredibly generous, supportive, responsive, and reassuring. She is really personable and you absolutely feel understood working with her. Overall, she made the whole process 100x less stressful. She was also flexible and catered to my circumstances which changed unexpectedly, which I really appreciated.

I honestly cannot recommend Emma enough - I consider myself super lucky to have had her help. She was simply a dream to work with!

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Choosing Silpa was one of the best decisions I made and I cannot imagine navigating the MBA application process without her. She truly went above and beyond for me and below are just a few of the many reasons of why she's amazing...

1. She's the expert for MBA applications. She's clearly experienced and knows even the most subtle differences between top M7 programs. Her advice is thoughtful and she deeply considers your unique situation against different program circumstances.
2. She won't settle. She will push you to continue to refine and iterate on your essays until they're excellent. Even when you think you're finished and it's as good as it could be, Silpa will challenge and motivate you to do even better. She has a way of pulling out personal details and insights to make your essays that much more impactful.
3. She's able to tie together life events and help you see a path that you didn't even realize yourself. This was especially helpful for essay writing because her tips are personal. She knows where you're coming from and where you're going, so the feedback is very meaningful and productive.
4. She diligent and responsive. Since I was a Round 2 applicant, our deadlines overlapped with the holiday season. I expected a natural delay in feedback but Silpa, realizing the urgency, was ever active and present.
5. She's calming and reassuring. To be honest, I was discouraged many times throughout my the application process with self-doubts as I'm an average candidate in a competitive year. However, Silpa continued to be a positive reinforcing presence to get me through the finish line.

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Silpa is unequivocally the finest consultant you will ever collaborate with. Choosing to work with her will undoubtedly be one of the best decisions you make. Despite facing tight deadlines, she tirelessly commits herself to ensuring every task is completed impeccably. I engaged her expertise for five applications within a month's span, and she delivered flawlessly. Silpa invests 100% of her energy into every aspect of your application, guaranteeing the highest quality outcome. She provides candid feedback when necessary and attentively listens to your input. With her assistance, I secured admission to three out of five top 10 schools I applied to—results that exceeded my expectations. Silpa ensures your voice resonates distinctly in your application while refining it to a polished standard. Trust me, the experience of working with her is unparalleled, and I have already enthusiastically recommended her to my friends.

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I am an Indian male with a tech background, and I’m a dual admit to Stanford and Harvard. To start off, I am 100% confident that this feat would not have been even remotely possible had it not been for Silpa. If there’s one takeaway before you read further, let it be this: ‘Silpa is the best coach, mentor, advisor in this world, and you’ll be lucky to have her. ’ I say this as someone who’s met with multiple counselors and advisors both in India and the US in the past. Silpa is ideal.

Silpa is the most passionate, proactive, and highly-proficient mentor and advisor. She loves what she does, and is truly, truly dedicated to bringing out the best in you. And that’s what truly matters. I’ve had umpteen phone calls with Silpa, be it 5-minute ones, 10-minute ones, or 30-minute ones, or 60-minute ones. In every call, I have come back with a new perspective and fresh thinking, thanks to Silpa.

Next, Silpa is the most-rigorous counselor (read ‘person’) I have met. I say this because I’ve been embarrassed, at times, by how much better she knows my application and anecdotes than I do. Know that once you have submitted these “raw material” Fortuna documents (which are great too!), Silpa will process them, mull over them, and apply her accurate filter to them. (One piece of advice: Don’t second-guess what she says!)

Silpa was very kind to have had another set of calls with me, going into the deep end of each anecdote. She collaborated with me and together, we narrowed down the 25+ anecdotes to the top 5 or 6. This is hard! Finding the signal from the noise is akin to finding a needle in the haystack. Dare I say, you can still find the signal; you won’t be able to find the needle. Unless, of course, you have Silpa with you.

I’m so grateful that Silpa took so much interest in my story, helped me bring out the best, and then channeled it into the appropriate way possible, for this incredible outcome. I won’t talk about my GMAT scores or GPA here, but suffice to say that the LOR’s, essays, and the interview made it for me. In other words, Silpa’s presence made it for me. And coupled with Fortuna’s supportive ecosystem, Matt Symonds and Judith’s advice, Silpa’s initiative-taking nature, and her magic, one was able to accomplish this, as an Indian male.

What’s even more fascinating about Silpa is that she would understand you, as a human, and not merely as an applicant. Early on, after our initial call, Silpa understood me as someone who’s a “high-touch applicant”, and she was 100% right. Not only did I want more attention, I actually needed it. Add to that a mix of brainstorming e-meets, strategy sessions, “quick calls” (which were quite long), and more. You now have a recipe which would consume the entire bandwidth – physical, emotional, and temporal – of your counselor. But that’s not what happened for Silpa. Along with me, she had many other applicant-mentees, and yet, she managed the turnarounds (and more), so seamlessly. But here’s the thing: She needn’t have delivered the “high-touch”, and she needn’t have gone above and beyond.

But she did.

And that’s what’s the next thing about Silpa. She pays major attention to minor details, to the point that you may get exhausted; she won’t. She is always so specific, precise, and enthusiastic. And that’s an important quality throughout this journey. You need a guide, a friend, a mentor. For me, Silpa was this trifecta. I was able to build such an incredible rapport, foster this deep trust, and forge a meaningful relationship, thanks to her. ‘Silpa is a pleasure to work with’ would be an understatement.

Silpa also loves perfection. Ultimately, the draft is ready to go if her gut tells her it is. And this is great for you, because that gives you the opportunity to see Silpa’s magic unfold. Before your eyes. For instance, in my case, Silpa said that some essays were not ready and wanted to take “another look” at them (which often involved many comments and many edits). All of this helped because it brought out the best of the best.

Silpa’s interview prep, her insights from the interview about you, and her advice in general are unparalleled. They are all so wise. I’m grateful I got to prepare for one interview with Silpa (and another with Heidi from Fortuna). I learned so much about how best to answer questions, how best to manage subtle situations, and more, thanks to Silpa’s astute observations and incisive feedback.

At the ultimate stage, Fortuna is the best career and MBA coach there is. And Silpa is the best career advisor, MBA mentor, creative brainstormer, rigorous individual, and most-dedicated coach there is. If there is one person who was the Rock of Gibraltar during this process for me, it was Silpa.

Overall, it’s Silpa because of whom I was able to put forth the best application there is, despite all odds. Truly, truly grateful to Silpa.

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At first, I was deciding whether it would be worth the $12,000 investment for the Comprehensive School package, given the amount of money it would cost. I soon learned it would absolutely be worth it, and just a few times within meeting Jessica, I knew I had made the right decision.

She was able to take my profile, someone with a low GPA and GMAT, and transform the rest of my application into its best possible form to present myself in the best light to some of the top MBA programs in the country.

She worked with me to perfect my essays, resume, and pitch, to give my candidacy the best possible chance to be admitted into at least one the schools I applied to.

Jessica coached me and worked with me in an extremely positive and encouraging way to make sure I would leave no stone unturned when presenting myself, especially given my lower numbers.

She was always kind, transparent, and an absolute pleasure to work with, and clearly knows given her experience what it takes to get into Business School.

Through all my work with her, I was able to be admitted into both UCLA Anderson and USC Marshall's programs, with much lower numbers than both school's average. I know for a fact I would not have gotten into either of those had it not been through my work with her to make sure my application was giving it's best light.

I would highly recommend Jessica to any prospective MBA Candidate applicant, and especially if your GPA and test score numbers were lower than most top school averages, like mine were, as she will make sure your application is in its' best form and give you the best possible chance to be admitted with your individual story.

5/5 experience without a doubt!

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